What Is the MTurk Toolkit?

Mechanical Turk (MTurk) is a micro-tasking platform run by Amazon that facilitates crowdsourcing various small tasks. Social scientists have found MTurk as an extremely powerful research tool; today it is trusted by researchers in many of the world’s leading universities, businesses and government agencies.

Our MTurk Toolkit allows you to take the micro-tasking platform to the next level, layering on a series of capabilities specifically designed to address researchers’ unique needs, like survey segmentation by demographic and psychographic elements, response authenticity verification and respondent identity protection.

Why Use the MTurk Toolkit?

  • Powerful Demographic Filtering

    Select from dozens of complex demographics or suggest a qualification for us to add. Our demographic filtering ensures you can target your studies more efficiently.

  • Fraud Detection & Participant Protection

    Our comprehensive measures protect researchers and participants alike, ensuring worker consistency in demographic responses over time. They block workers from using tools to hide their location, run checks to identify VPN usage, and create unique anonymous IDs for respondents.

  • Intuitive Interface

    The MTurk Toolkit is built for ease-of-use. Users will cut training time, access features quickly and complete research projects faster.

  • Study Batching

    Our platform allows you to split large studies into smaller batches to control premium platform costs and better delegate responsibilities.

  • High-Quality Data

    By accounting for potential quality issues such as low engagement and fraud, we ensure you can trust the quality of your results.

  • Savings on Research Costs

    The MTurk Toolkit is cost effective compared with both traditional recruitment methods and software-based alternatives.

  • Efficient Recruitment

    The MTurk Toolkit allows you to automatically republish studies to continually boost their visibility and it allows you to easily follow up with past participants to let them know a study is available.

Client Stories

Researchers at Intuit leveraged our MTurk Toolkit service in order to understand the behavior of small business owners in various industries, such as healthcare, finance, manufacturing, sales and more.

Intuit gained valuable metrics and insights about a niche population sample through our robust, easy-to-use services.

Easy as 1, 2, 3!

Get up and running in no time.

  • 1

    Select Attributes

    Qualify participants with countless demographic and psychographic variables.

  • 2

    Link Your Survey

    Connect a SurveyMonkey, SurveyGizmo or other third-party platform survey.

  • 3

    Launch Your Study!

    Watch results as qualified respondents begin responding — quickly.